BIG Home Video has gained its entry & stronghold in the robust Home Video Industry in India with the launch of titles in various local languages on DVD & VCD. The company is also the exclusive licensee of Universal Pictures International Entertainment in India, Sri Lanka and Mauritius.

On the local front, BIG Home Video has released Hindi blockbusters such as Welcome & Jodhaa Akbar on home video. Additionally, a catalogue is being developed across Hindi, Punjabi, Bengali, Tamil, Kannada & Telugu titles.

With its robust pan-India distribution network, the company will ensure reach for the Universal, Warner and Paramount repertoire, not only in urban markets but also across all mass markets. The company understands the importance of localization and has successfully taken Hollywood content to the common man by localizing content in various regional languages.

All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contests and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.